Publicitário lança campanha para promover imagem da Fronteira

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Uma terra que aos olhos de muitas pessoas é apenas tráfico, drogas e execuções vem sendo alvo do publicitário Elton Duarte. O comunicador está lançando a campanha #VemPraFronteira para mostrar o “lado bom” de Pedro Juan Caballero no Paraguai.

Na página oficial da agência ao qual é proprietário, Elton deixa claro que, “A fronteira ja foi por vezes injustiçada por esta mídia sensacionalista, e cabe a nós PedroJuaninos (sim, me considero um de coração), mostrar a verdade do que existe aqui!”

Há seis anos morando na Fronteira, o publicitário decidiu registrar o melhor da cidade e do povo que ali vive e, com a hashtag #VemPraFronteira, tem movimentado as redes sociais. No Facebook, o vídeo publicado nesta quinta-feira (25) já foi assistido por mais de 4,1 mil vezes.

Na postagem ele desafia os moradores a registrarem bons momentos vividos no dia a dia da Fronteira e publicar com a hashtag #VemPraFronteira ou #VeniALaFronteira.

Apesar da cidade ser palco de muitas tragédias e também ser um dos principais corredores do tráfico e do contrabando, Elton garante que Pedro Juan é bem mais do que a violência que a denigre.

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